Our mission
Sports Of Future highlights the people, labs, and organisations redesigning the athletic experience. We spotlight the European projects, collaborations, and investments that make sport more data-informed, sustainable, and immersive.
Vision
To lead a global shift in sport where human potential, innovation and foresight collide — creating a dynamic, inclusive, sustainable and future-ready sport ecosystem that empowers every individual to thrive.
Mission
We commit to:
Think — continuously scan global trends, emerging technologies, social and environmental shifts to anticipate the future of sport.