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About Sports Of Future

Our mission

Sports Of Future highlights the people, labs, and organisations redesigning the athletic experience. We spotlight the European projects, collaborations, and investments that make sport more data-informed, sustainable, and immersive.

Vision

To lead a global shift in sport where human potential, innovation and foresight collide — creating a dynamic, inclusive, sustainable and future-ready sport ecosystem that empowers every individual to thrive.

Mission

We commit to:

Think — continuously scan global trends, emerging technologies, social and environmental shifts to anticipate the future of sport.
  • Learn — transform insights into accessible learning, equipping athletes, organisations and communities with the skills to adapt and excel.
  • Act — build pilot projects, programmes and practical initiatives that deliver real-world impact in training, participation, health, sustainability and equity.
  • Amplify — share, collaborate and scale what works. Promote transparency, knowledge-sharing, and community building at local and global levels.