The Intersection of Sports and Technology: Enhancing Fan Experience

Clubs are experimenting with multi-sensor experiences that merge ticketing, AR navigation, and loyalty programs. Supporters can collect “moments” around the stadium and unlock perks tailored to their behaviour.

By linking these touchpoints to broadcast overlays, teams give fans deeper context—like live sprint heatmaps or sustainability nudges for transport choices. The payoff: higher dwell time, richer data, and happier supporters.